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COMCAST SUPERSIZES SANTA FOR 'HOLIDAY SPECTACULAR' EDITION OF GROUNDBREAKING VIDEO 'PUBLIC ART' INSTALLATION IN PA HEADQUARTERS
David Niles Shoots New Elements with Panasonic AJ-HPX3000 1080P P2 HD Camcorder
PHILADELPHIA, PA (December 15, 2008) – For this year’s holiday season, Comcast Corp. unveiled a 15-minute “Holiday Spectacular” presentation on the 80’ by 30’, 10 million pixel, 4mm LED screen in its headquarters lobby, which is open to the public.
The video was created by David Niles, director/DP/designer/editor and principal of Niles Creative Group (New York, NY). HDTV pioneer Niles chose Panasonic’s AJ-HPX3000 native 1080p one-piece P2 HD camcorder to shoot several of the holiday video segments, including a big band dance number on the Philadelphia Art Museum steps, an ice-skating musical number and footage of a recurring “maestro” character and others.
The video shows daily on the hour through New Year's at the Comcast Center, 17th and Arch Streets, Center City, Philadelphia. The last show each day begins at 8 p.m.
Niles had earlier used the HPX3000 to shoot “The Comcast Experience” video art installation for Comcast’s new corporate headquarters, Philadelphia’s tallest and one of its most stunning buildings, which opened last June. The lobby installation, instigated by Comcast Chairman and CEO Brian Roberts as a gift to the people of Philadelphia, has wowed the public and rapidly become a must-see tourist destination.
“The lobby screen has 10 million pixels – but a life-size person who
appears on the screen doesn’t require 10 million pixels for video capture, two million suffice,” Niles explained. “Thus, the HPX3000, with its 2.2-megapixel CCDs, gave us a 1:1 pixel ratio and, consequently, an utterly photorealistic effect when shooting the actors for the video. That was the paramount reason I chose the Panasonic camera.”
About the AJ-HPX3000
With three 2/3” high-density 2.2-megapixel CCDs, the HPX3000 captures cinema-quality images in full-raster 1920 x 1080 resolution with 4:2:2 10-bit sampling, utilizing the powerful, new AVC-Intra codec. The HPX3000 offers intuitive film camera-like operation with advanced gamma settings, including Film-Rec mode (made popular by the VariCam). Designed for episodic television, filmmaking and commercial production where mastering quality is essential, the HPX3000 records in industry-standard DVCPRO HD at 1080 in 24p, 25p, 30p, 50i and 60i, and in AVC-Intra. AVC-Intra, the industry’s most advanced compression technology, provides high-quality 10-bit intra-frame encoding utilizing the Hi-10 and Hi-422 profiles of H.264 in two modes: AVC-Intra 100 for full-raster mastering video quality and AVC-Intra 50 Mbps for DVCPRO HD quality at half the bit rate, thereby doubling the record time on a P2 card. For added flexibility, the HPX3000 can also produce standard definition recordings in DVCPRO50, and is 60/50-Hz switchable for worldwide use. For more information on the HPX3000, visit www.panasonic.com/broadcast
For more information about David Niles and Niles Creative Croup, visit www.nilescreative.com
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