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PHIL COOKE BOOK SIGNING at the TECHNOLOGIES FOR WORSHIP PAVILION® (Booth # C11445)
Tuesday, April 15, 2008 from 11:00 am – 12:00 pm
and
Wednesday, April 16, 2008 from 1:00 pm – 2:00 pm
In conjunction with Regal Books, TFWM and the Technologies for Worship Pavilion® and Conferences
is pleased to help Phil introduce his latest book, BRANDING FAITH: Why Some Churches and Nonprofits Impact Culture and Others Don’t
at the 2008 NAB Show.
Be one of the first 25 people to arrive and receive a free copy of Phil’s latest book, BRANDING FAITH, compliments of Regal Books.
Telling Your Story in a Media Driven, Consumer Oriented Culture
Whether your goal is to share a message of faith, raise money for charity, preach salvation, build an inner-city outreach, or give your audience hope, Phil Cooke describes the new rules for communicating your message in the 21st century.
Throughout history, leaders and communicators have struggled against the various cultures in which they found themselves. In every case, anyone who attempted to present their message in a relevant way knew they had to recognize and understand the cultural framework of the time in order to be a more effective communicator.
Today, faith-based organizations and non-profits struggle under our present cultural framework – the power of global media. The media’s influence in our lives is pervasive, and today, education, business, religion, leisure, science, even family life, are all measured against that influence. The answer to who’s influencing you, is the same as who’s influencing the culture.
It’s the media.
That’s why our challenge today is how to express our faith in a media-dominated culture. How to tell our story alongside the maddening swirl of media “clutter” - TV, radio, computer, digital music player, Internet, mobile phone, and other technologies competing for our attention. How do we get our message heard through the massive and growing wave of media static out there?
In Branding Faith, television producer and media consultant Phil Cooke will show you how to cut through the overwhelming media clutter, connect, and then develop a meaningful relationship with your audience. Moving far beyond the typical communication techniques of recent years, this is a remarkable journey that will help you create a powerful strategy for reaching the most distracted audience in the history of the world.
Controversial, compelling, and undeniable, Branding Faith will change the way you look at advertising, marketing, and promoting your message. This is an essential book for anyone in the business of communicating a message with the hope of changing the world.
Please note, Phil's book will also be available for purchase at the NAB Store.
WHO IS PHIL COOKE?
From religious media to humanitarian and cause marketing, consultant, strategist, and media activist Phil Cooke is unparalleled at helping religious and non-profit organizations tell their story to the world. He’s appeared on MSNBC, CNBC, and CNN, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal. His online blog at philcooke.com is considered one of the most insightful resources on issues of faith, culture, and media. Through his production and consulting company, Cooke Pictures, Phil advises many of the largest and most effective non-profit and faith-based media organizations in the world, and speaks at workshops, seminars, and conferences on a global basis.
Make sure to register for the 2008 NAB Show and sign-up for Phil's seminars:
TUESDAY, APRIL 15, 2008
9:00 am
Using Blogging Effectively: How to Create Dialog
3:00 pm
Media Industry Networking
5:00 pm
Looking Good for Television
WEDNESDAY, APRIL 16th, 2008
11:00 am
Roundtable: How to Make Your TV Ministry Effective
3:00 pm
Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don't, a Pastors & Leaders Media Technology Track Session
5:00 pm
Pastors Multimedia Roundtable, a Pastors & Leaders Media Technology Track Session
Endorsements for Phil Cooke and BRANDING FAITH
"At the Hour of Power Television broadcast, we understand how the media landscape is changing. That’s why Phil’s advice is so important. In today’s media dominated culture, it is more important than ever that we realize what it takes to get our story heard. If you want to make an impact, then this is the book to read."
—Robert A. Schuller, Senior Pastor, The Crystal Cathedral & The Hour of Power
"Phil Cooke’s book, “Branding Faith” is filled with the keen insights and understanding of today’s dynamic media environment that have made him a trusted media advisor to Joel Osteen and Lakewood Church for more than 25 years. The principles found in this book will change the way you think about your audience as well as your message, and will enable you to tell your story more effectively."
—Donald Iloff, Jr., Senior Advisor & Chief of Communications, Joel Osteen Ministries
"Phil Cooke's ideas about branding helped us to completely re-think our global media outreach at Joyce Meyer Ministries. Re-branding this ministry has completely transformed the way we connect with our audience, and our impact has never been better. Whatever you think you know about using the media will change when you read "Branding Faith."
—Dan Meyer, CEO, Joyce Meyer Ministries
"I've known Phil Cooke for over 15 years, and commend his heart is reaching people with Christ’s message of hope. Through his decades in the media industry, Phil has discovered keys to help leaders expand ministry effectively, while utilizing the best of contemporary media resources. Best of all, "Branding Faith" will impact many with wisdom that, while increasing skill in communication, will help focus our maintaining substance and integrity in character as we represent our Savior to the masses.
—Dr. Jack W. Hayford, Chancellor, The King's College and Seminary; Founding Pastor, The Church On The Way
"I couldn't agree more with the ideas in Branding Faith. The media world is changing faster than anytime in history, and this book is a roadmap for reaching the next generation. For-profit or non-profit, and whatever the size of your company, organization or project, I guarantee this book will transform your thinking about using the media in the 21st Century."
-- Ralph Winter, producer X-Men, Fantastic Four, Planet of the Apes
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